Unfabled has secured $1.7 million to fund its expansion to 737 Boots stores, further scaling its community-led wellness revolution.  

The brand previously introduced 6 of its Essentials supplements into 50 stores in December 2024 but Unfabled’s footprint has now expanded by over 1000%. With premium formulations without the high price tag, the brand is helping to keep the wellness category culturally relevant and commercially competitive.  

The Unfabled Essentials range includes supplements for bloating, cramps, energy, sleep and stress. From Debloat Superblend to Magnesium Superblend and Ashwagandha Gummies, each product is formulated to be effective, accessible and affordable.  

With just 5% of health research dedicated to women’s health, of which just 1% is focused on non-cancer-related conditions, Unfabled was founded in 2021 by Hannah Samano, Forbes 30 Under 30 and former Unilever innovator, aiming to change this. 

Hannah Samano says: “Women’s health has been sidelined for far too long. At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement. 

“Boots expanding our footprint by over 1000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community and a category that retailers and investors can no longer ignore,” comments Samano.